Course Overview
The E-Commerce Marketing course is designed to train learners to build, market, optimise, and scale profitable online stores using WooCommerce, Shopify, and leading online marketplaces. The course focuses on practical, revenue-driven strategies that help businesses attract high-quality traffic, convert visitors into customers, and maximise customer lifetime value across multiple sales channels.
Learners will gain hands-on knowledge of e-commerce platforms, product optimisation, funnel design, paid advertising, marketplace growth strategies, and post-purchase retention systems. By combining platform-specific tactics with advanced digital marketing principles, this course prepares learners to manage and grow successful e-commerce operations for brands, clients, or their own online businesses.
course modules
E-Commerce Strategy & Business Models
WooCommerce Store Setup & Optimisation
Shopify Store Setup & Conversion Optimisation
Product Research & Offer Creation
E-Commerce SEO & Product Page Optimisation
Paid Advertising for E-Commerce (Meta, Google, TikTok)
Marketplace Selling (Amazon, eBay & Local Marketplaces)
Sales Funnels, Checkout & Payment Optimisation
Email, SMS & Retention Marketing
Analytics, Tracking & Performance Optimisation
Automation, Fulfilment & Operations
Scaling E-Commerce Brands & Client Stores
FAQs
This course is ideal for entrepreneurs, store owners, digital marketers, freelancers, and agencies looking to build or scale e-commerce businesses.
No. The course covers everything from store setup to scaling, making it suitable for beginners and experienced sellers.
The course focuses on WooCommerce, Shopify, and major online marketplaces such as Amazon and eBay.
The course is highly practical, focusing on real-world tools, workflows, and revenue-driven strategies.
Yes, it includes advanced paid advertising strategies for Meta, Google, and TikTok.
Yes, product page optimisation, SEO, and conversion strategies are a core focus.
Yes, it covers listing optimisation, ranking, and advertising on marketplaces.
Yes, the course covers email marketing, SMS, loyalty systems, and post-purchase optimisation.
Our goal is to enable you to “do it for others”. You will be equipped to charge clients for website creation, SEO optimization, and monthly maintenance packages, or even build and run your own niche E-commerce stores.
Yes. Upon completion of the Axhela OMS program, certificates will be issued, validating your proficiency in Web Development, SEO, and E-commerce.